Brand identity and business collateral for a jazz radio station.

In this project, I took the initiative to develop a comprehensive brand identity and business collateral for a jazz radio station. My work commenced with extensive research into jazz music and its audience, ensuring the brand resonated with its target demographic. I was responsible for crafting all the essential business collateral, which included business cards, a letterhead, an envelope, and a lanyard, all while maintaining the cohesive brand messaging.