Product Catalog for True Value, an outside retailer for Schlage Locks.

Designed a product catalog for Schlage Locks to support a retail partner’s in-store and sales teams. The project focused on translating complex, unstructured product data into a clear, organized system for both print and digital use.

The Challenge

  • Unstructured product data with duplicate and inconsistent entries

  • Required organization into specific retail categories

  • Abbreviated and unclear product naming required cross-team clarification

  • Existing layout lacked clarity and strong visual hierarchy

The Approach

  • Audited and organized product data, removing duplicates and grouping items logically

  • Redesigned layout to improve hierarchy, readability, and navigation

  • Developed consistent product modules to standardize information across pages

  • Collaborated with internal teams and the 3D team to ensure accuracy and visual clarity

The Outcome

  • Delivered a clear, user-friendly catalog for retail and sales use

  • Improved navigation and understanding of product information

  • Established a more cohesive and consistent layout system across all pages

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